About Us

RESULTS. BEYOND JUST CLAIMS.

India's 1st Evidence-Based Brand

OUR STORY

We are an evidence-based, cosmeceutical brand that offers a comprehensive range of scientifically proven solutions for diverse hair and skin concerns.

The inception of ThriveCo stemmed from a keen observation made by its founders, Vivek and Saurav. They noticed their wives would seek out and stock up on personal care products during their travels abroad. Delving further, they soon realized that this was a common trend among their friends and family as well.

What captivated them was the consistent inclination towards global brands, highlighting a significant gap in India's beauty industry, which lacks cutting-edge research, advanced technology, and premium ingredients.

It was this revelation that motivated them to launch ThriveCo.

ThriveCo was born with a compelling vision to create products that not only matched, but surpassed the quality standards of international counterparts, all while ensuring affordability and accessibility for a broader audience in India. A brand which was proudly Indian.

PURPOSE. PRODUCT. PHILOSOPHY.

At ThriveCo, we are on a mission to redefine Indian beauty standards. Our purpose is clear: to create products that transcend barriers, making beauty attainable for all. Rooted in deep empathy, our goal is to empower every individual to truly thrive by to providing solutions that address beauty concerns and nurture confidence.

Our commitment to transparency is unwavering, as we deliver results backed by rigorous scientific research and uphold ethical sourcing practices.

Evidence

ThriveCo products embody an unwavering commitment to delivering tangible results. Our formulations undergo meticulous testing and clinical trials, where we continuously fine-tune and recalibrate until achieving the pinnacle of efficacy.

For instance, clinical trials have demonstrated remarkable outcomes: - ThriveCo Hair Growth Serum boasts a 145% increase in hair growth and a 42% reduction in hair fall within just 8 weeks. - ThriveCo Hair Prime Serum diminishes grey hair by an impressive 46.07% in a mere 17 weeks.

Similarly, scanning electron microscope (SEM) images of hair strands reveal encouraging breakthroughs:
- ThriveCo Hair Thickener yields an instant 36.08% increase in hair thickness.
- Our exclusive ingredient "HyaplexTM" exhibits substantial correction of hair cuticle damage.

At ThriveCo, our pursuit of excellence is validated by concrete, scientifically proven transformations.

Scientific Publications

ThriveCo’s proprietary formulation, powered by trademarked ingredient ArcedinTM, is clinically tested to show permanent improvement in just 17 weeks.

Internationally recognized by peers in the scientific, medical, and dermatology community, Arcedin is a powerhouse ingredient for reversing greys.